Author: Windows User

AS Business Studies: Pricing Strategies

New Products

Existing Products

Price Leader Strategy

Price Skimming Strategy

Price Taker Strategy

Price Penetration Strategy

Virgin enters the UK electronics market, by launching five new electronics/entertainment stores in UK shopping centres.

Sony launches the new PlayStation 4 in 2012.

Topshop launches a new Pixie Lott clothing range.

Nike opens five new gyms in central London, but is unsure of what pricing strategy to use to attract new members.

Flitwick
Convenience Store

A local convenience store in Flitwick has to lower it’s prices due to Tesco lowering theirs.

Microsoft drops the price of it’s Microsoft Office Package by 15% to generate more sales from students.

Boots raises their prices on a new Maybelline range of fake tan products, as Tesco has raised their prices of the same products.

Samsung launches the first 3D TV.

Apple launches it’s new iPhone 5 in 2012.

Amazon.com has set a low price of £9.99 for a new Harry Potter DVD, Zavvi is unsure of what pricing strategy to adopt.

Amazon.com are selling a newly released Harry Potter DVD.

Burberry launches a new range of ‘Make-Up’ and beauty products, but is unsure of what strategy to use.

Tesco want to decide which pricing strategy to use in a new local store it has opened. The only competitors nearby are small convenience stores.